1.30.2009

Evolution of the Cocoa Bean

12-step evolution of the cocoa bean.



1. Just getting my idea down on paper.
2. Changing the angle by turning it on its side. First attempts at wanting the "C" to create the bean.
3. Creating a distinct shape.
4. Trying to darken the "C" to make it noticeable.
5. Way out in left field! "C" has officially disappeared and readability becomes a major issue.
6. Creating an outline of the "C" and bolding the letters. Trying to leave tips of the "C" off the end of the "N" to make it noticeable.
7. Trying to get the text to take up more space within the "C." The ends of the C no longer have tips and its starting to read as "Ocoa Bean Café"
8. Using the text without the "café" or the outline of the "C." I was trying to erase the outline, but I had darkened it in so much that it had permanently made its mark.
9. Getting somewhere. Trying another attempt at creating shape.
10. I think I've found it! Shape is very distinct and readability is no longer an issue.
11. Grayscale in the computer.
12. Black and White logo with "café"

1 comment:

  1. I like it. It's readable and it looks like the bean without being overt about it. Good job.

    ReplyDelete