9.29.2010

Boys and Girls Club "Be Great" Billboards

Another example of great billboard advertising. I saw the Usher billboard on my way to work and just fell in love with this campaign.

Now this is a great way to use celebrities to advertise something so special. Each of the celebrities featured are alumni of Boys and Girls Club and by using their childhood photos, it's showing that every child has the potential to achieve similar success. Clever and true!



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