What Makes a Good & Bad Logo

I found some tips on what makes a good logo from Voila Logo Design:

What Makes a Good Logo?

Tips and Tricks for good logo design

One of the most important marketing tools is a logo. Your logo should be eye catching. First impressions are paramount. An appealling and professional logo will help build confidence in a company and brand.

Product Conveyance

A logo can optionally include product meaning. For example, if you are an estate agent, incorporating an illustration of a house with your logo would help convey your business to customers. A potential customer searching for a property who happens to be browsing the web or a catalog will make an instand association with your logo. From a commercial and marketing perspective we can't recommend using this technique enough.

Beautiful Logo Design

Because of the high contrast and high impact nature of logo design it is essential that they are beautiful. The objective of good logo design is to wow your customers.

A logo Is For Life.

A logo is the foremost important aspect of company and product branding. The association between product and logo is what companies build reputations and a following on. Hence the reason 'a logo is for life'.

-Voila Logo Design © 2007

Found this article from Creative Herb:

What Makes a Bad Logo?

There are many ways to make your logo irritating, unmemorable or downright wrong. I’ll save the details for another time, but here’s everything summed up into one piece of advice. Don’t over-complicate things. That’s right, it’s that simple. Many people tend to add a billion little meanings into their logo or company name. Or they think they are smart by basing their company name on an inside joke that should be kept at the dinner table. And I’m using logo and company name interchangeably because they are similar enough in their function.

Many people don’t realize that there are other companies out there trying to dig into the same piece of pie. When your company logo or company name is on a big list of choices, you want something simple and direct. Because people do not have time to research every single one of the options available, so any logos that give a vague sense of purpose will be skipped entirely.

-© 2008 CreativeHerb.com